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  • Writer's pictureMeghan Kirkland

How do you create authentic values?

Updated: Mar 12

Top tips for creating authentic Values:

❌ Don't approach it as a tick-box exercise.

❌ Avoid long lists of generic values 

❌ Eliminate ambiguous or vague descriptions

Instead be unique, authentic and specific...

✅ Differentiate- articulate what makes YOU special.

✅ Distinguish- go beyond permission-to-play values.

✅ Get specific- 3-5 values are often enough. 

✅ Get concrete- translate your values into principles.

Think your values could do with an upgrade? Want to learn how to map values into principles? Looking to build values together as a team? Contact us at

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